Brussels, July 5, 2024 — Opening Up the Outdoors (OUTO), a collective of outdoor brands and experts dedicated to fostering a diverse, equitable, anti-racist, and inclusive outdoor community and industry, proudly announces its collaboration with 1% for the Planet. As a member of this global movement, OUTO commits to contribute 1% of its annual support to nonprofit organizations working towards environmental conservation and inclusive outdoor initiatives.

OUTO serves as a catalyst for positive change within the outdoor community, bringing together Allies and Changemakers who share a deep passion and love for the outdoors. The collective is steadfast in its commitment to creating momentum for diversity, equity, and inclusion. OUTO provides education, builds a comprehensive database of grassroots organizations focused on diversity in European outdoors, offers thought leadership, and supports the industry in becoming allies for people of color through its allyship commitment.

We are thrilled to be part of the 1% for the Planet initiative, aligning our dedication to fostering an inclusive outdoor community with a broader commitment to environmental advocacy," Margo De Lange, Secretary General at It's Great Out There Coalition. "This partnership reflects our belief in the interconnectedness of environmental stewardship and creating outdoor spaces that are accessible and welcoming to all.

Margo De Lange, Secretary General at It’s Great Out There Coalition

By joining 1% for the Planet, OUTO contributes to a global network of businesses and organizations committed to allocating 1% of their annual support to approved environmental nonprofits. This collaboration further amplifies OUTO's mission to not only champion inclusivity but also actively contribute to the preservation of our planet.

We welcome Opening Up the Outdoors to the 1% for the Planet family," says Kate Williams, CEO of 1% for the Planet. "Their dedication to creating a diverse and inclusive outdoor community is commendable, and we are excited about the positive impact they will have on both environmental and social fronts through their commitment.

Kate Williams, SEO of 1% for the Planet.

About 1% for the Planet:

Founded in 2002 by Yvon Chouinard, the visionary behind Patagonia, and Craig Mathews, the founder of Blue Ribbon Flies, 1% for the Planet stands as a global organization committed to ensuring the thriving existence of our planet and future generations. This impactful organization motivates businesses and individuals to actively support environmental nonprofits through membership and everyday actions, streamlining the process of environmental giving through methods such as partnership advertising, impactful storytelling, and third-party certification.

Through the collective effort of contributing 1% of their annual sales, the extensive membership base of 1% for the Planet has successfully generated over $300 million. These funds are directed towards supporting approved environmental nonprofits on a global scale. Approval of nonprofits is meticulously undertaken, considering factors such as referrals, track record, and a steadfast commitment to environmental focus. Thousands of nonprofits worldwide currently hold approval, forming a cohesive global network of businesses, individuals, and nonprofits collaboratively working towards a more sustainable and prosperous future for all.

About Opening Up the Outdoors (OUTO):

Opening Up the Outdoors (OUTO) is a collective of outdoor brands and experts, Allies and Changemakers, committed to creating momentum for a diverse, equitable, anti-racist, and inclusive outdoor community and industry. Through education, database building, thought leadership, and industry support, OUTO is actively working towards making the outdoors accessible and welcoming for all.