Opening Up The Outdoors

BRAND KIT

Press kit and logo usageOn this page you can download our press kit. It contains our logo, the logo in different colors and examples of how we use our branding elements. On this page we will tell you how to use our logo and what is allowed and what is not.

Download the presskit Our press kit includes our logos and the logo in various file formats, along with mood images of our products. If you have questions or need anything else, please, email us at hello@openinguptheoutdoors.com

Download press kit

Approach

The design approach goes against the established aesthetic of the outdoors, and feels like a true celebration of the new outdoor culture Black and Brown communities are creating. Subverting traditional representations of the outdoors in favour of an expansive, expressive, and vibrant style. Handwritten typography and illustration evoke a DIY, community-driven aesthetic. This is balanced with a utilitarian type system which brings structure and is evocative of manuals and maps – a nod to the outdoors. A vibrant colour palette give a sense of joy and optimism. These graphic elements are complimented by photography which celebrates the breadth of excellence Black and Brown communities are bringing into outdoors culture.

Guidelines for using our logoThere are 2 versions of our logo usage (Lockup and Acronym versions).Lockup version.

Acronym version.

And there are some nuances of their use. Let's take a closer look at them.

Lockup UsageOur logo is flexible and behaves in two ways depending on the application. Lockup 1 shows the logo with the name centred underneath. This is used where the brand needs to be established clearly e.g. brand partnerships. Lockup 2 shows the full name always aligning to the top of the application. This allows more flexibility with layouts but still clearly establishes the brand name e.g. website. Lockup example 1

Acronym UsageWe can use the acronym for small scales, where the full name is not legible e.g. Instagram profile picture. Acronym example 1

Misuse of the logo Do not stretch or distort the logo, do not use it with an unapproved color, or in a container where there is not enough space for the logo, do not add shadows or other additional effects.

Brand colors OUTO uses a well-thought-out palette of corporate colors in its products, which corresponds to our brand values. Below you will find the color palette with the corresponding color codes.

Paper#FFFAE4

White#FFFFFF

SunflowerPMS 7549C#FFB600

VioletPMS 668C#624B78

ForestPMS 357C#1A5632

MandarinPMS 1655C#FF4D00

SLATEPMS Black 3C#212721

LAVENDERPMS 657C#C8D6EB

ContentPhotography should show vibrancy and joy and feel active. Celebrating the breadth of excellence black and brown communities are bringing into the outdoors. collage-1

Treatment + Art DirectionA consistent grade or colour treatment will help images feel more cohesive and professional. We recommend going for film photography or a film emulation. Art Direction should have warm tones and an analogue feel, centering the beauty and aesthetic of the outdoors. We recommend balancing group and action shots with shots that hero the landscape. collage-2

Questions about our press kit? Do you have questions and/or comments about our press kit, or questions about how you may/can apply our logos? Please, email us at hello@openinguptheoutdoors.com

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hello@openinguptheoutdoors.com

Avenue des Arts 43, B-1040 Bruxelles, Belgique

OUTO is proud to be part of the ‘It’s Great Out There’ Coalition, in partnership with European Outdoor Group.